Project Details
Agency: So Interactive
Client: Logitech G South Africa
Brief:
South Africa was invited to compete in the Logitech McLaren G Challenge for the first time in 2021. We were briefed to create excitement and drive entries and participation for this exciting tournament to ensure another invitation to this and more events in 2022.
Execution:
We developed an interactive video driven campaign under the campaign line “Anyone Can Race”. The campaign championed inclusivity and used powerful racing-inspired imagery and sound to invite entrants to immerse themselves in the gaming experience, even if they didn’t necessarily have the tech or internet connection to play online.
The campaign championed Logitech G products, inviting gamers to try merchandise at live Wild Card Events across Gauteng. To drive engagement we asked gamers to share their best moments from the tournament because no matter your experience, everyone is united by wall crashes and lost connections. Just another reminder that anyone can race.
Creatives:
Creative Director(s):
Vasthi Strydom
Copywriter(s):
Graphic Designer(s):
Natasha Coetzer
Motion Designer:
Natasha Coetzer
Strategist:
John Gamble
Kayla Peddie
Social Media Manager:
Kayla Peddie
